We ensure access to radio, television and digital content through a comprehensive and technologically advanced network.
From the transition to digital terrestrial broadcasting, which ensures coverage of 99% of the population, to the introduction of the new DVB-T2 standard, Rai Way is driving the evolution of the national broadcasting system — improving transmission quality while carefully monitoring the environmental impact of infrastructure and operations.
Rai Way operates across the entire national territory with over 2,300 sites, 21 regional offices and approximately 600 employees. This extensive network enables the transmission of the public radio and television service and contributes to the economic, social and cultural development of local communities, fostering continuous dialogue with institutions, local authorities, schools and citizens.
We work closely with local administrations and communities to promote cohesion, support access to digital services and develop shared projects for innovation and sustainable growth.
Community, environment and quality
Our strategic objectives 2024-2027
Community, environment and quality: our priorities
Guarantee electromagnetic radiation auditing and compliance with regulations
Foster the reduction of landscape impact with the involvement of Rai Way value chain players
Customer satisfaction and quality service development
Related Sustainable Development Goals
Accessibility and digital innovation
Environment and safety across the territory
All operational activities are carried out in full respect for the environment and local communities.
Since 2008, Rai Way has implemented an Environmental Management System certified to ISO 14001, enabling continuous monitoring and reduction of impacts related to energy consumption, waste, noise emissions and landscape protection.
The safety of communities and the environment lies at the heart of Rai Way’s commitment: every intervention is designed to prevent and mitigate potential risks, ensuring full compatibility between infrastructure and surrounding areas. Through rigorous control of emissions (such as electromagnetic fields and noise), Rai Way protects citizens and the environment, avoiding harmful exposure and ensuring compliance with the strictest regulatory standards.
Schools, universities and education in local communities
Rai Way promotes the development of digital skills and helps young people connect with the world of work.
With this aim, the Company carries out training and orientation projects designed to spread technological culture and foster inclusive and equitable participation.
Through a network of excellence involving universities, organisations and institutions, Rai Way shares expertise and best practices between the corporate world and the non-profit sector, collaborating with qualified partners and lecturers to deliver high-quality training programmes and generate value for local communities.
Supporting young people along their educational and professional paths is a key part of Rai Way’s social responsibility, helping to build — together — the future of local communities and of the country.
Way to the Future
Through the Way to the Future programme, developed in partnership with Consorzio ELIS, Rai Way collaborates with schools to offer school-work programmes and technical training initiatives, thanks to the direct contribution of its “Masters of the Trade” — in-house professionals who dedicate their time and expertise each year to supporting students’ growth. Over three three-year cycles, the project has involved more than 1,400 students, delivering 1,680 hours of training and building a consolidated network of 15 schools across the country. The Maestri di Mestiere (“Masters of the Trade”) offer lessons and practical workshops, sharing experience, real case studies and hands-on skills.
Role Model
Among Rai Way’s most significant initiatives is the Role Model project, dedicated to students from lower secondary schools, technical and vocational institutes, and upper secondary schools.
Rai Way’s female managers and professionals with STEM backgrounds share their experiences to inspire younger generations to pursue studies and careers in science and technology.
Sede legale: Roma viale Castrense 9 cap 00182 | Capitale sociale euro 70.176.000,00 interamente versato | Ufficio del Registro delle Imprese di Roma Codice Fiscale 05820021003 | Società soggetta ad attività di direzione e coordinamento di RAI - Radiotelevisione italiana Spa Rai Way S.p.A. © 2023