Dialogue and material issues

An ecosystem which generates value for everyone

We are part of an ecosystem which contributes to the sustainable development of our country. That’s why we initiate dialogue every day with our stakeholders, involving them in our activities in order to generate value together.

Building relationships with our stakeholders
We believe in transparency and reliability in our relationships with stakeholders, and are committed to listening to them. That way, we can understand their needs and better our services and operations.

We form constructive relationships and collaborate with various categories of stakeholder:

  • investors and members of the financial community;
  • employees;
  • press and media;
  • trade unions;
  • clients and end-users;
  • suppliers and competitors;
  • institutions and the local community.

Our dialogue is carried out using different communicative tools and activities aimed to engage and raise awareness.

Stakeholder Engagement and Materiality Analysis

In 2017, we began to work towards the measuring and reporting of non-financial topics. The process of stakeholder engagement was fundamental to this, and allowed us the opportunity to involve and listen to the people we interact with every day.

This engagement helped us to collect examples of various instances, and to subsequently put together a materiality analysis process, structured in accordance with D.Lgs. 245/16, and in compliance with GRI Standards and international framework AA1000-Stakeholder Engagement Standard (SES).

Definition Process for Material Issues

The definition process for material issues in Rai Way is outlined in three main phases:

1. Identification

Identification through internal and external analysis, of sustainability issues which are potentially relevant to the company.

2. Evaluation

Discussion and evaluation of potential issues with anagement and with Stakeholders.

3. Prioritisation

Development of the materiality, using issues that reflect relevant social and environmental impact.

In 2020, we involved our internal stakeholders – i.e., the most relevant members of the company – in the updating process of our materiality matrix. A few external stakeholders were also involved, identified within the financial community from among our main suppliers and clients.
We also involved the Control, Risks and Sustainability Committee in this process, who carried out educational activities relating to these topics, with the approval of the related findings from the Board of Directors, on 18 March 2021.

Rai Way’s Values


In pursuing our objectives, we have always considered the need for environmental sustainability. The Environment, Health and Safety Policy and the Code of Ethics adopted by the company, along with relevant regulations and internal environmental protection procedures, are the foundations on which we base our operations. This way, we are able to maintain a consistent level of care when it comes to the safeguarding of the environment.

The Company has implemented an Environmental Management System (EMS) and has obtained UNI ISO certification 14001.


An interest in and commitment to innovation lies at the heart of Rai Way. This is seen as the main pathway to be followed in order to respond to continuous changes and challenges which arise from a deeply competitive market. That’s why the Company follows a detailed and diverse innovation strategy which involves the entire business, from the technological and commercial departments to management and organisation.


The company’s safety policy forms the basis of any development strategy adopted by Rai Way in pursuing its mission. In order to guarantee the health and safety of our employees, we have adopted an Environment Health and Safety Policy, and provide ad hoc training courses to all staff, in compliance with related regulations.


We are fully aware of the impact of our work on the community. Being present across the entire length and breadth of the country, the Company has chosen to take action for our economic, social, and environmental responsibility. That’s why, over the years, we have tried to improve and develop relationships with various individuals throughout Italy.


Fulfilling quality requirements is essential to the work carried out at Rai Way, and acts as a distinctive element of the services provided to clients. In this way, the Company, in relation to the quality of services, operates with a guarantee of: broad coverage across the country; unbeatable technical quality in our infrastructure; reliability in the implementation of services meeting contractual and regulatory specifications and company standards; operational efficiency, taking into account the company’s economic performance together with the social and environmental impacts, within the topic of sustainability, generated for stakeholders and the Community.

In this vein, Rai Way confirmed its ISO9001:2015 certification in 2020, with the following purpose: “Supply of planning services for systems and networks for the broadcasting and transmission of radio and television signals. Supply of coordinating and planning services for the regular maintenance of systems and networks for the broadcasting and transmission of radio and television signals. Supply of infrastructure and network services for telecoms operators.”

Materiality Matrix

The Materiality Matrix is a graphic representation of the material issues highlighted in our engagement with stakeholders, related to each of our four fundamentel pillars for Company Sustainability: Governance, Environment, Social, and Innovation.

The 16 Material Issues

What are material issues?

‘Material issues’ refer to any aspects which possess both of the following characteristics:

  • are perceived as relevant by stakeholders, in that they may significantly influence expectations, decisions, and actions;
  • may generate significant economic, social, or environmental impact for the company’s activities.

In 2020, Rai Way’s material issues were remodelled following an analysis of the main trends carried out by our ‘peers’ and by our ‘best in class’. This analysis responded to emerging requirements identified in ESG questionnaires, provided by companies such as MSCI, CDP, and Sustainalytics. Additionally, based on the context of the sector and on the opinions expressed by stakeholders, we have introduced an additional issue, relating to innovation and the development of new technologies.

Material issues list

Material topics Material topics
Energy consumption Ensure the adoption of concrete solutions for the efficient management of energy resources, such as the purchase of renewable energy, and the reduction of consumption attributable to the performance of its activities, with the aim of substantially limiting the environmental impact.
Diversity, inclusion and equal opportunities Value the elements of diversity, promoting the creation of an inclusive work environment, ensure all employees equal opportunities in their professional paths, and guarantee the absence of any form of discrimination such as: age, gender, sexual orientation, race, disability, language, nationality, political opinions and religious beliefs.
Greenhouse gas emissions Ensure the adoption of concrete solutions for the efficient management of energy resources , such as the purchase of renewable energy, and the reduction of emissions (GHG emissions and emissions of ozone-depleting substances) attributable to the performance of its activities, with the aim of substantially limiting the environmental impact.
Electromagnetic Radiation Rai Way has always very carefully checked the electromagnetic radiations radiations from its broadcasting systems in order to ensure compliance with prevailing laws and protect both public and workers from the possible negative effects resulting from exposure to the electromagnetic fields.
Ethics and transparency in business operations Conduct all business activities with transparency, promoting the principles of ethics at all levels of the organisation, with the aim of fighting corruption and building relationships of trust with all stakeholders through constant and effective dialogue.
Responsible waste management Ensure proper waste management aimed at safeguarding the environment, progressively reducing the amount of waste destined for disposal, also thanks to continuous training and updating of internal staff on waste management methods, and encouraging the reuse and recycling of recoverable material.
Responsible supply chain management Ensure responsible management of the supply chain, through the adoption of selection criteria based on the assessment of the ESG profile of suppliers, ensuring moral and reliable performance, and utmost attention to quality, safety and respect for the environment in the procurement process.
Impacts on area and local communities Consolidate its commitment to the community, endeavouring to contain noise and landscape pollution, and strengthening relations with the various players in the area with a view towards corporate social responsibility, through the implementation of initiatives that aim to contribute to the monitoring of social issues considered important by the community.
Innovation and Development of New Technologies Leverage its technology assets and wealth of knowledge knowledge through a constant process of investment, innovation and training, through which it remains constantly projected towards the future of sector-relevant technologies. The constant investment in digital transformation and the rethinking of business processes from an innovative point of view, allow the Company to meet the challenges of the evolving market in which it operates.
Public policy and relationships with institutions Promote a business management system oriented towards the definition of shared solutions and based on collaboration and transparent dialogue with institutions at national, regional and local level.
Service quality and customer relationships Base business activities on a system of values centred on attention to the quality of service, promoting constructive relations with customers and the continuous satisfaction of their expectations, pursuing a path of continuous improvement of systems and business processes.
Relations with social partners Operate by maintaining an an ongoing dialogue with trade unions and industry organisations, ensuring full functionality of work organisation models through agreements with social partners at the national and local levels.
Health and safety at work Adopt policies and measures aimed at protecting the physical and psychological integrity of employees, through constant monitoring of current and potential risks in order to limit and prevent accidents in the workplace.
Data security and privacy protection Set up IT security management systems capable of ensuring the protection of of the Company’s information assets and guaranteeing the protection of customer privacy, also through the creation of training courses on the processing of personal data addressed to those involved.
Human rights protection To guarantee the protection of human rights in a concrete manner inside, outside and along the entire value chain of the Company, consolidating a corporate culture opposed to all forms of violence and discrimination, in order to safeguard the dignity and freedom of individuals.
Enhancing human resources Ensure high human resource management standards, adopting appropriate processes for the recruitment, selection and turnover of employees, and providing the tools needed to to ensure the well-being and realisation of the full potential of employees to ensure the well-being and realisation of the full potential of employees.

Rai Way is a large ecosystem where everyone – stakeholders, employees, suppliers, institutions, communities, clients, and other representatives – can initiate and experience dialogue.