Through the Role Model Project, part of the School–Business System developed by ELIS, Rai Way supports young talent and promotes a future free from gender limits in scientific and technological disciplines.

“Science is a man’s world…” A persistent stereotype in our society that continues to widen the gap between young people and the world of work — especially for girls who must navigate sectors historically perceived as “male”, such as the STEM disciplines. At times, the absence of tangible role models and/or the weight of cultural barriers can make it difficult to imagine a different future — one free from gender stereotypes. And while schools often struggle to adequately prepare new generations for the professions of tomorrow, the risk is that many talented young people remain unseen, held back by outdated expectations and long-standing prejudices.

To ensure this impact is lasting and meaningful, the Role Model Project also provides structured support to schools, helping them evolve their teaching methods and offering both students and teachers the tools to navigate post-graduation choices and become agents of change. The project is built on three main pillars: the first is the creation of a national school network, fostering an open and ongoing dialogue across Italy. The second is the organisation of Inspirational Talks, where Role Models share their experiences and bring students closer to the world of STEM — including on-site visits to Rai Way facilities. Finally, the continuous training for the Role Models themselves, who each year refine their communication skills, ensuring every encounter is a moment of genuine, engaging inspiration.

The Tangible Results of Ongoing Commitment

Today, we can look back and see how far we’ve come. In just five years, our Role Models have reached around 600 students across Italy. During the 2024–2025 academic year alone, 5 Rai Way Role Models — Roberta Anniballe, Transmission & Distribution Network Technician – Engineering Division; Mariagrazia Flammini, Manager – Staff CEO, Institutional & External Communication; Michela Fornabaio, Head of PMO & Support – Infrastructure Division; Lucia Luisa La Franceschina, Head of Network Planning & Local Broadcasting – Broadcast Business & Services; and Giuseppina Moretti, Head of Broadcasting Network – Engineering Division — engaged with over 100 students from four Italian schools, both lower and upper secondary.

Through their personal stories, these professionals have offered new perspectives, helping to challenge gender stereotypes and encouraging greater awareness in students’ educational and career choices.

These figures matter — because behind every number are transformed lives and expanded horizons. Our Inspirational Talks are moments of real exchange, where young people can see first-hand that science, technology and engineering are not unattainable worlds.

It may be a small impact, but it is real and growing — and we will continue to support it. Because the future will not wait: it is already here, and no one should be left behind.