Rai Way’s infrastructure evolution: a strategic bridge between broadcasting and IP

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Yet one constant remains: the need for a signal that is stable, reliable, and universally accessible.", "type": "unstyled"}, {"data": {}, "depth": 0, "entityRanges": [], "inlineStyleRanges": [{"length": 13, "offset": 27, "style": "BOLD"}, {"length": 14, "offset": 134, "style": "BOLD"}, {"length": 81, "offset": 176, "style": "BOLD"}], "key": "f5nqv", "text": "The widespread adoption of Connected TVs has revolutionized how Italian households access and experience audiovisual content. Today\u2019s viewers expect personalized, interactive, high-definition experiences\u2014delivered instantly and seamlessly across all devices. 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The first stop of the Tiv\u00f9sat & Partners Roadshow, held in Florence on March 6, offered a valuable opportunity to present our vision directly to installers, systems engineers, and audiovisual technicians.", "type": "unstyled"}, {"data": {}, "depth": 0, "entityRanges": [], "inlineStyleRanges": [{"length": 16, "offset": 63, "style": "BOLD"}], "key": "erafv", "text": "During the event, our Chief Broadcasting & Media Officer, Eng. Umberto Babuscio, highlighted how the television landscape is undergoing an unprecedented shift. \u201cThe rise of OTT platforms, growing demand for customized content, and the need for greater interactivity are reshaping the way audiences engage with entertainment,\u201d he said. \u201cIn this new environment, broadcast network operators must move swiftly, adopting innovative strategies to meet changing consumer expectations. 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Our fiber-optic backbone now stretches over 6,000 kilometers, complemented by more than 500 radio links that ensure consistent coverage\u2014even in the most remote areas of the country. At the same time, we have developed a proprietary Content Delivery Network (CDN) and deployed a distributed network of regional Edge Data Centers, engineered to provide high-quality, low-latency, and highly stable content delivery.", "type": "unstyled"}, {"data": {}, "depth": 0, "entityRanges": [], "inlineStyleRanges": [], "key": "eaa44", "text": "These advancements enable us to extend traditional broadcasting with a robust suite of multiplatform services\u2014from live streaming and video on demand to advanced solutions tailored for local broadcasters. 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