New services and innovation

Innovation 4 change

Overcoming challenges and developing ideas in an open innovation context

Sustainable and Innovative Solutions with Innovation 4 Change

We consider innovation and sustainability fundamental tools in generating value for all our stakeholders. One of the ways we promote these values is by actively taking part in ethical change initiatives with other companies, universities, and research centres.

In this vein, the Innovation 4 Change programme presents a stimulating and interesting opportunity.

Created in 2016 by the Collège des Ingénieurs Italia, the Polytechnic of Turin, and CERN Ideasquare, Innovation 4 Change is a project which unites organisations and institutions in responding to the challenges presented by partners in a social, economic, and environmental context, through innovative business ideas.

In 2021, we took part in this programme as a partner, guiding an interdisciplinary team of young talent towards practical research solutions for the disparity caused by the digital divide. Within the context of the programme, the solution identified by team Rai Way made it to the podium, earning them second place.

2022 Edition

Social TV: learning while playing

In 2022, we re-established our participation in the new edition of the programme, launching a challenge named “The Future of Social Television: Learning While Playing”. This was created in collaboration with the Vigamus Foundation.The team of I4C students had to design and create an innovative tool born from an ethical synergy between telecommunication networks (the backbone of the project) and the logical foundations of gaming. This tool had to offer its users a series of informative, interactive activities of public interest. These could be educational auxiliary tools, social communication vectors, or any tool that could be applied to training and education, or for scientific, cultural, or artistic use. The project aims to act as an innovative technological tool able to create a foundation for alternative digital literacy, inspired by the great cultural and social value it holds due to its inclusivity and universal accessibility. This allows the project to take on a decisive role in the digital transformation process of our country.

2021 Edition

Digital Divide: Can TV Play a Part?

The digital transformation has greatly impacted our day-to-day lives. The devices which now guide us through our day represent a gateway into a world with no borders; this is the driving force of the modern economy.

But not everyone is able to access new media, or interact with them. A large proportion of the population (considering, for example, the elder demographic, or those experiencing a digital divide) can’t participate in the social, political, and cultural life taking place online.

The team at Rai Way, as part of the Innovation 4 Change programme, considered this very topic, and designed a useful tool to be integrated into television which aims to reduce this divide.

Identifying the problem

The I4C team identified the problem related to the technological and digital divides of a very specific demographic: those affected by Alzheimer’s.

How would they encourage them to interact digitally in an easy and accessible way, when it came to their needs?

Target demographic

Those affected by Alzheimer’s; 1 in 4 elderly people suffer from this condition.


Someone affected by Alzheimer’s needs to:

  • Maintain social relationships;
  • Experience continuous mental stimulation;
  • Avoid being alone.

There is at least one television present in each house. 70% of TV audiences are more than 50 years old.

The solution

  • The proposed idea includes the use of a television set – not necessarily a Smart TV, but a traditional one also – as a tool to connect the elderly to their doctor and/or loved ones.
  • This is made possible through an auxiliary device which can be connected to the television, which will be able to bypass the antenna signal and insert personalised digital content into channels.
  • The strength of this proposed solution is user experience. Once the device is installed and configured, the user only has to tune into a specific channel on their TV using a remote control to establish a connection with the other party. It’s as easy as watching TV!

The possible applications

  • This solution can be adapted to suit different contexts.
  • Taking advantage of the familiarity we each have with television, whatever the make or model, allows some obstacles to be removed – these obstacles no longer impede digital broadcasting.
  • In making the usage simple and incredibly similar to the use of a regular television channel, it would be possible, for example, to offer public services (such as P.A.’s telematic services) like assistance for those who are less tech-savvy, or interactive services for added-value TV programmes with a renewed user experience.
  • Imagination is the only limitation.