T-DMB, Terrestrial Multimedia Broadcasting, and DAB+, Digital Audio Broadcasting+, are new expressions of Digital Radio and are predisposed to deliver innovative information and entertainment services in step with modern lifestyles and ways of listening to radio.
The trial launched in January 2009 by Caterpillar, a programme of Radio 2, is the RAI Group’s first experience with Digital Radio, in which Rai Way is proud to collaborate and offer both technical and innovative support.
ACCESS THE DIGITAL RADIO WEB SIMULATOR
Digital radio broadcasting, intended as a “Visual Radio”, opens new potential options for:
The advantages of Digital Radio are:
For Rai Way, the many ways of “making” Digital Radio find their best applications in:
Promotion Digital Radio
In line with its vision on the potential of digital radio and on the future scenarios for the delivery of different technological platforms, in March 2008 Rai Way established ARD, “Associazione per la Radiofonia Digitale in Italia”, in partnership with Aeranti-Corallo and RNA – Radio Nazionali Associate.