With a view to readily and effectively meeting market needs, RAI Radiotelevisione Italiana, has established distinct companies operating in specific sectors.
In its capacity of Network Operator for the RAI Group, Rai Way handles the delivery and broadcast of radio and television signals through continuously upgraded technology capable of guaranteeing ample versatility, additional functions and an ever-growing management efficiency.
Rai Pubblicità collects the advertising demand for all the channels and broadcasting media of the companies comprising the Group.
It is the Italian free satellite platform created to facilitate the transition to the digital television, in analogy to similar experiences in other European countries. In addition to replicate both the general and the new national television channels, it allows also to access a great number of other channels, both Italian and international, also in HD.
Rai Cinema has the task of purchasing, both in Italy and abroad, and of managing the right to use audiovisual, cinema, television and multimedia products; it also manages production activities in the moving picture sector, with a special focus on reinforcing the Italian film-making industry.
It is the commercial company that manages the distribution of goods and the rights of RAI productions all over the world in all possible ways.